| Okuma Listesi |
*Argan, Metin (2004), Spor Sponsorluğu Yönetimi, Ankara, Detay Yayıncılık. *Argan, Metin (Editör). (2010) Sporda Sponsorluk, Anadolu Üniversitesi Yayınları, Eskişehir. *Okay, Aydemir, (1998), Halkla Ilişkiler Aracı Olarak Sponsorluk, 1. Baskı, İstanbul, Epsilon Yayıncılık *Stotlar, David K. (2001),Developing Successful Sport Sponsorship Plans, Morgantown, W.Va., Fitness Information Technology. *Beck-Burridge, Martin, (2001), Sports Sponsorship And Brand Development:The Suburu And Jaguar Stories, Martin Beck-Burridge, Jeremy Waltan, New York : Palgrave. *Drury, Jennifer E. (1998), The Athlete\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s Guide To Sponsorship : How to Find And Individual, Team Or Event Sponsor, Boulder, Col :Velo Press. *Sleight, Steve (1989), Sponsorship : What It is And How to Use It, London, Mcgraw-Hill Book Co. |
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