Akademik Dersler - Tanıtım

Course Introduction Information


Code - Course Title	REK445 - Recreational Sponsorship
Course Type	Area Elective Courses
Language of Instruction	Türkçe
Laboratory + Practice	3+0
ECTS	4.0
Course Instructor(s)	PROFESÖR DOKTOR METİN ARGAN
Mode of Delivery	The mode of delivery of this course is Face to face.
Prerequisites	There aren\\\'t any prerequisites and co-requisites
Courses Recomended	There is no recommended optional programme component for this course
Recommended Reading List	Argan, Metin (2004), Sport Sponsorship Mangement, Ankara, Detay Publ. (Turkish Book). Argan, Metin (Editör). (2010)Sponsorship in Sport, Eskisehir, Anadolu University (Turkish Book). Okay, Aydemir, (1998), Halkla Ilişkiler Aracı Olarak Sponsorluk, 1. Baskı, İstanbul, Epsilon Yayıncılık Stotlar, David K. (2001),Developing Successful Sport Sponsorship Plans, Morgantown, W.Va., Fitness Information Technology. Beck-Burridge, Martin, (2001), Sports Sponsorship And Brand Development:The Suburu And Jaguar Stories, Martin Beck-Burridge, Jeremy Waltan, New York : Palgrave. Drury, Jennifer E. (1998), The Athlete\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s Guide To Sponsorship : How to Find And Individual, Team Or Event Sponsor, Boulder, Col :Velo Press. *Sleight, Steve (1989), Sponsorship : What It is And How to Use It, London, Mcgraw-Hill Book Co.
Assessment methods and criteria	Midterm exam (40%)-Test Final exam (60%)-Test
Work Placement	N/A
Sustainability Development Goals	Decent Work and Economic Growth

Content

Weeks	Topics
Week - 1	Aim of sport sponsorship course and basic sources about the course.
Week - 2	Development of sport industry and sport marketing.
Week - 3	Defining concept of sport sponsorship. Development, types and benefits of sport sponsorship.
Week - 4	Sponsorship as a communication tool. A-ERIC Model, promotion mix and sponsorship. Place of sponsorship in the integrated marketing communiciations.
Week - 5	Sponsorship management.
Week - 6	Sponsorship planning, determining aims of sponsorship.
Week - 7	Sponsorship management. Determining target groups of sponsorship, sport platform analysis.
Week - 8	Pricing sponsorship.
Week - 9	Pricing sponsorship.
Week - 10	Exposure of sponsorship.
Week - 11	Measurement of sponsorship effectiveness.
Week - 12	Measurement methods of sponsorship effectiveness.
Week - 13	Ambush marketing.
Week - 14	Sponsorship Agreement.

Learning Activities and Teaching Methods

Teaching Methods
Lecture
Discussion
Question & Answer
Observation
Demonstration
Drill - Practise
Case Study
Brain Storming
Competences
Productive
Creative
Eleştirel düşünebilme
Abstract analysis and synthesis
Project Design and Management
Leadership

Assessment Methods

Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	25
Homework	1	25
Final Exam	1	50
Toplam (%)		100