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Week - 1 |
Introduction to Media Analytics |
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Week - 2 |
Social Media Analytics |
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Week - 3 |
Web Analytics |
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Week - 4 |
Basic concepts related to analytics: Client and server logs |
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Week - 5 |
Basic concepts related to analytics: Digital data |
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Week - 6 |
Basic concepts of analytics: Social media and value creation |
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Week - 7 |
Individual-Corporate Measurement and Analytics |
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Week - 8 |
Usage Areas of Analytics: Websites, Optimisation, Performance |
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Week - 9 |
Usage Areas of Analytics: User Interactions, User Behaviour, Comparison, Segmentation |
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Week - 10 |
Key Performance İndicators (KIPs) |
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Week - 11 |
KIP examples: Social media KPIs |
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Week - 12 |
Reporting of analytics |
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Week - 13 |
Dashboard |
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Week - 14 |
Analytics tools |
Eskisehir Technical University Info Package