Akademik Dersler - Tanıtım


Code - Course Title	MOD5504 - Fashion Brand and Style
Course Type	Elective Courses
Language of Instruction	Türkçe
Laboratory + Practice	3+0
ECTS	7.5
Course Instructor(s)	DOKTOR ÖĞRETİM ÜYESİ ITIR ARAT
Mode of Delivery	Face to face
Prerequisites	This course has no prerequisites or co-requisites.
Courses Recomended	None
Required or Recommended Resources	Rita Clifton (2014). Brands and Branding
Recommended Reading List	Rita Clifton (2014). Brands and Branding
Assessment methods and criteria	1 Midterm Exam and 1 Final
Work Placement	N/A
Sustainability Development Goals

Weeks	Topics
Week - 1	Brand Concept in Fashion Industry
Week - 2	Brand Identity, Target Audience and Positioning Strategies
Week - 3	Creating Visual and Conceptual Identity in Fashion Brand
Week - 4	Establishing Brand Language with Visual Elements such as Logo, Color Palette, Typography, Packaging, Store Design etc.
Week - 5	Brand Story and Brand Value
Week - 6	Marketing Strategies of Fashion Brand
Week - 7	Midterm Exam
Week - 8	Style in Fashion Design
Week - 9	Style, Personal Expression, Temporal Transformation
Week - 10	Brand and Style Relationship in Fashion
Week - 11	Style Analysis of Global Fashion Brands
Week - 12	Style and Aesthetic Analysis of Well-Known Brands
Week - 13	Alternative Styles and Niche Market Strategies in Independent Fashion Brands
Week - 14	Final

Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
Toplam (%)		0