Akademik Dersler - Tanıtım


Code - Course Title	İLT1002 - Communication and Public Relations
Course Type	Required Courses
Language of Instruction	Türkçe
Laboratory + Practice	2+0
ECTS	3.0
Course Instructor(s)	PROFESÖR DOKTOR HAKAN KATIRCI
Mode of Delivery	Face to Face
Prerequisites	There is no prerequisite or co-requisite for this course
Courses Recomended	It is recommended that students who take this course receive RHİ452 Sporda Marketing Communication course
Required or Recommended Resources	Kadıbeşeğil, S. (2004). Halkla İlişkilere Nereden Başlamalı? İstanbul: MediaCat KitaplarıGüllüoğlu, Ö. (2012). Örgütsel İletişim. Konya: Eğitim KitabeviKoçel, T. (2018). İşletme Yöneticiliği. İstanbul: Beta Basım Yayım Dağıtım Sabuncuoğlu, Z. (2007). İşletmelerde Halkla İlişkiler. Bursa: Alfa Akademi Basım Yayım Dağıtım
Recommended Reading List	Baltaş, A. (2010). Türk Kültüründe Yönetmek. İstanbul: Remzi KitabeviOkay, A. (2002). Kurum Kimliği. İstanbul: MediaCat KitaplarıTokgöz, O. (2015). İletişim Kuramlarına Anlam Vermek. İstanbul: İmge Kitabevi
Assessment methods and criteria	1 Midterm Examination, 1 Final Examination
Work Placement	Not appropriate for the course
Sustainability Development Goals

Weeks	Topics
Week - 1	What are The Types and Means of Communication in Organizations?
Week - 2	The Skill of Emphaty and Listening at Communication, Interpersonal Communication
Week - 3	Public Relations Concept, Context and Field of Applications
Week - 4	Public Relations Mix
Week - 5	Public Relations Mix
Week - 6	Historical Development of Public Relations in The World
Week - 7	Historical Development of Public Relations in Turkey
Week - 8	Research in Public Relations, The Role of Research in Strategic Planning
Week - 9	Coorparate Public Relations and Tools
Week - 10	Halkla İlişkiler Yönetimi
Week - 11	Implementation of Public Relations Program
Week - 12	Case Studies
Week - 13	Evaluating The Public Relations Programs
Week - 14	Case Studies

Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
Toplam (%)		0