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Week - 1 |
Definition of brand and its components |
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Week - 2 |
EN: History and evolution of branding |
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Week - 3 |
The relationship between brand and product design |
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Week - 4 |
Brand identity |
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Week - 5 |
Brand experience |
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Week - 6 |
Consumer perception and brand experience |
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Week - 7 |
Design strategies and brand identity |
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Week - 8 |
Brand naming strategies |
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Week - 9 |
Packaging design and brand communication |
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Week - 10 |
Brand loyalty |
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Week - 11 |
Brand extension |
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Week - 12 |
Branding and product design in the digital era |
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Week - 13 |
Brand strategies and case studies |
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Week - 14 |
Practice: Designing a new brand |
Eskisehir Technical University Info Package