Akademik Dersler - Tanıtım


Code - Course Title	PZL401 - Marketing
Course Type	Area Elective Courses
Language of Instruction	Türkçe
Laboratory + Practice	2+0
ECTS	3.0
Course Instructor(s)	İLGİN İKİZLER
Mode of Delivery	This course is conducted only in the form of face to face education.
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended
Required or Recommended Resources	Magazines can be followed (can be accessed from the central library); * * Turkishtimes MediaCat Marketing World * * * Capital * Power Marketing Turkey
Recommended Reading List
Assessment methods and criteria	Midterm exam (@-Multiple choice exam) and final exam (`-Multiple choice exam)
Work Placement	Not Applicable
Sustainability Development Goals	Quality Education , Accessible and Clean Energy , Responsible Production and Consumption

Weeks	Topics
Week - 1	Marketing Concept
Week - 2	Marketing Philosophies
Week - 3	Marketing Information Sysem
Week - 4	Marketing Research
Week - 5	Marketconcept and buyer behaviour
Week - 6	Market segmentation and target market
Week - 7	Product planning and developing
Week - 8	Product planning and developing
Week - 9	Product planning and developing
Week - 10	Pricing strategy
Week - 11	Distributions decions
Week - 12	Promotion strategy
Week - 13	International marketing Relationship marketing
Week - 14	Relationship Marketing

Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	40
Final Exam	1	60
Toplam (%)		100