|
Week - 1 |
Introduction to persuasive communication |
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Week - 2 |
Persuasion concept |
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Week - 3 |
Psychological dimensions of persuasion |
|
Week - 4 |
Social dimensions of persuasion |
|
Week - 5 |
Logical dimensions of persuasion |
|
Week - 6 |
Persuasion theories |
|
Week - 7 |
Source in persuasive communication |
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Week - 8 |
Midterm |
|
Week - 9 |
Message in persuasive communication |
|
Week - 10 |
Receivers of message in persuasive communication |
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Week - 11 |
Nonverbal communication and persuasion |
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Week - 12 |
Types of communication campaigns |
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Week - 13 |
Communication campaigns and persuasion |
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Week - 14 |
General evaluation |