Akademik Dersler - Tanıtım


Code - Course Title	PZL533 - Integrated Marketing Communications in Sport
Course Type	Elective Courses
Language of Instruction	Türkçe
Laboratory + Practice	3+0
ECTS	7.5
Course Instructor(s)	PROFESÖR DOKTOR HAKAN KATIRCI
Mode of Delivery	Face to face
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	There is no recommended optional program component.
Required or Recommended Resources	Uztuğ, F. (2008). Markan Kadar Konuş, İstanbul: MediaCat Yayınları.Batı, U. (2017). Markethink ya da Farkethink, İstanbul: Basit Fikirler Eğitim Danışmanlık Hizmetleri Limited ŞirketiOdabaşı, Y. ve Oyman, M. (2016). Pazarlama İletişimi, İstanbul: MediaCat Yayınları.
Recommended Reading List	Bozkurt, İ. (2006). İletişim Odaklı Pazarlama. İstanbul: Kapital Medya A.Ş.Ariely, D. (2010). Akıldışı Ama Öngörülebilir, Çev: Asiye Hekimoğlu Gül ve Filiz Şar. İstanbul: Optimist Yayıncılık.Altun, Ş. (2017). Ferrari\\\\\\\'yi Çalan Fil. İstanbul: Hayykitap.Godin, S. (2002). Mor İnek. Çev.: Levent Göktem. İstanbul: MediaCat Kitapları.
Assessment methods and criteria	1 Mid-Term Exam, 1 Final
Work Placement	There is no internship/practice.
Sustainability Development Goals

Weeks	Topics
Week - 1	Sport marketing
Week - 2	The concept of marketing communication
Week - 3	Popular culture and sport
Week - 4	Consumer culture and sport
Week - 5	Sport in the digital world
Week - 6	Promotion mix
Week - 7	Marketing mix and marketing communication in sport
Week - 8	Consumer culture and sport
Week - 9	Sport sponsorship
Week - 10	Experiential Marketing and sport
Week - 11	Neuro marketing and sport
Week - 12	Case studies
Week - 13	Case studies
Week - 14	Case studies

Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	40
Final Exam	1	60
Toplam (%)		100