Akademik Dersler - Tanıtım


Code - Course Title	SYR514 - Brand Management and Sports
Course Type	Elective Courses
Language of Instruction	Türkçe
Laboratory + Practice	3+0
ECTS	7.5
Course Instructor(s)	PROFESÖR DOKTOR HAKAN KATIRCI
Mode of Delivery	Face to face
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	There is no recommended optional program component.
Required or Recommended Resources	Uztuğ, F. (2008). Markan Kadar Konuş, İstanbul: MediaCat Yayınları.Batı, U. (2017). Markethink ya da Farkethink, İstanbul: Basit Fikirler Eğitim Danışmanlık Hizmetleri Limited ŞirketiBatı, U. (2015). Tüketici Davranışları, İstanbul: Alfa Basım Yayım Dağıtım.Odabaşı, Y. ve Oyman, M. (2016). Pazarlama İletişimi, İstanbul: MediaCat Yayınları.Aaker, D. (2014). Markalama. Çev: Nadir Özata, İstanbul: MediaCat Yayınları.
Recommended Reading List	Airey, D. (2015). Love Design Love: A Guide to Creating Iconic Brand Identities, US: Pearson Education.Ariely, D. (2010). Akıldışı Ama Öngörülebilir, Çev: Asiye Hekimoğlu Gül ve Filiz Şar. İstanbul: Optimist Yayıncılık.Aaker, D. (2011). Building Strong Brands. New York: Free Press.
Assessment methods and criteria	1 Mid-Term Exam, 1 Final
Work Placement	There is no internship/practice.
Sustainability Development Goals

Weeks	Topics
Week - 1	What is Brand?
Week - 2	Brand Term From Industry 1.0 to Industry 4.0
Week - 3	Popular Culture and Brand
Week - 4	Consumer Culture and Brand
Week - 5	Brand in the Digital World
Week - 6	New Trends in Branding
Week - 7	Metaphor Marketing and Brand
Week - 8	Consumer Culture and Producing Consumer
Week - 9	Viral Marketing and Brand
Week - 10	Experiential Marketing and Brand
Week - 11	Neuro Marketing and Brand
Week - 12	City Marketing and Brand Cities
Week - 13	Content Marketing and Brand
Week - 14	Brand Positoning

Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	40
Final Exam	1	60
Toplam (%)		100