Akademik Dersler - Tanıtım


Code - Course Title	SYR526 - New Media and Digital Communication in Sports
Course Type	Elective Courses
Language of Instruction	Türkçe
Laboratory + Practice	3+0
ECTS	7.5
Course Instructor(s)	PROFESÖR DOKTOR HAKAN KATIRCI
Mode of Delivery	Face to face
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	There is no recommended optional program component.
Required or Recommended Resources	Yaşın, C. (2017). Yeni Medya, İstanbul: Ütopya Yayınevi. Duncan, S. (2020). The Digital World of Sport, London: Anthem Press.
Recommended Reading List	Pedersen, P., Laucella, P., Kian, E., Geurin, A. (2021). Strategic Sport Communication, Champaig: Human Kinetics.
Assessment methods and criteria	1 Mid-Term Exam, 1 Final
Work Placement	There is no internship/practice.
Sustainability Development Goals

Weeks	Topics
Week - 1	The Development of New Communication Technologies
Week - 2	Web 2.0, Web 3.0, Web 4.0, Web 5.0
Week - 3	Internet of Things
Week - 4	The Concept of Information Society
Week - 5	Brand in the Digital World
Week - 6	The Concept of Digital Communication and its Impact on Corporate Communication
Week - 7	Structuring Digital Communication Strategies
Week - 8	Social Media in Corporate Communication
Week - 9	Viral Marketing
Week - 10	The Impact of Social Media on Sports
Week - 11	Social Media Marketing in Sports
Week - 12	New Media Applications in Sports
Week - 13	Sports-related content in new media
Week - 14	Case studies

Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
Toplam (%)		0