Akademik Dersler - Tanıtım


Code - Course Title	SYR521 - Sport Consumer Behaviors
Course Type	Elective Courses
Language of Instruction	Türkçe
Laboratory + Practice	3+0
ECTS	7.5
Course Instructor(s)	DOÇENT DOKTOR ARİF YÜCE
Mode of Delivery	Face-to-face
Prerequisites	None
Courses Recomended	None
Required or Recommended Resources	Funk, D. C., Alexandris, K. & McDonald, H. (2016). Sport Consumer Behaviour: Marketing Strategies. Routledge.Mullin, B. J., Hardy, S. & Sutton, W. A. (2014). Sport Marketing (4th ed.). Human Kinetics.Solomon, M. R. Consumer Behavior: Buying, Having, and Being. Pearson.Odabaşı, Y. & Barış, G. Tüketici Davranışı [Consumer Behavior]. MediaCat.
Recommended Reading List	Current sport consumer research published in Sport Marketing Quarterly, Journal of Sport Management and Sport Management Review.
Assessment methods and criteria	Midterm/Assignment: 40%, Final/Project: 60%
Work Placement	None
Sustainability Development Goals

Weeks	Topics
Week - 1	Introduction to Consumption and Types of Consumption
Week - 2	Sport Consumption
Week - 3	Consumer Behavior
Week - 4	Classical Models of Consumer Behavior
Week - 5	Modern Models of Consumer Behavior
Week - 6	Consumer Behavior in Sport
Week - 7	Consumer Groups in Sport: Active and Passive Sport Consumers
Week - 8	Consumers of Tangible Sport Products and Sport Events
Week - 9	Sport Consumer Behavior Model: External Environment
Week - 10	Organizational Environment and Customer Context
Week - 11	Brand Attitude
Week - 12	Purchase Behavior and Behavioral Intention
Week - 13	Post-Purchase Reactions and Evaluations
Week - 14	New Consumer Trends in Sport Consumption

Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
Toplam (%)		0