Eskisehir Technical University Info Package Eskisehir Technical University Info Package
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About the Program Educational Objectives Key Learning Outcomes Course Structure Diagram with Credits Field Qualifications Matrix of Course& Program Qualifications Matrix of Program Outcomes&Field Qualifications
  • Institute of Graduate Programmes
  • Department of Sports Management
  • Sports Management
  • Course Structure Diagram with Credits
  • Stratagic Sport Communication
  • Description
  • Description
  • Learning Outcomes
  • Course's Contribution to Prog.
  • Learning Outcomes & Program Qualifications
  • ECTS Credit Load

Course Introduction Information
Code - Course Title SYR615 - Stratagic Sport Communication
Course Type Elective Courses
Language of Instruction Türkçe
Laboratory + Practice 3+0
ECTS 7.5
Course Instructor(s) PROFESÖR DOKTOR HAKAN KATIRCI
Mode of Delivery Face to face
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There is no recommended optional program component.
Required or Recommended Resources Pedersen, P., Laucella, P., Kian, E. and Geurin, A. (2024). Strategic Sport Communication, Champaign: Human Kinetics.Odabaşı, Y. ve Oyman, M. (2016). Pazarlama İletişimi, İstanbul: MediaCat Yayınları.
Recommended Reading List Ariely, D. (2010). Akıldışı Ama Öngörülebilir, Çev: Asiye Hekimoğlu Gül ve Filiz Şar. İstanbul: Optimist Yayıncılık.Godin, S. (2002). Mor İnek. Çev.: Levent Göktem. İstanbul: MediaCat Kitapları.
Assessment methods and criteria 1 Mid-Term Exam, 1 Final
Work Placement There is no internship/practice.
Sustainability Development Goals

Content

Weeks Topics
Week - 1 Sport marketing
Week - 2 The concept of marketing communication
Week - 3 Popular culture and sport
Week - 4 Consumer culture and sport
Week - 5 History and Development of Sports Communication
Week - 6 Integrated Marketing Communication in Sports
Week - 7 Marketing mix and marketing communication in sport
Week - 8 Consumer culture and sport
Week - 9 Sport sponsorship
Week - 10 Public Relations and Sport
Week - 11 Sports Advertising and Case Studies
Week - 12 Case studies
Week - 13 Case studies
Week - 14 Case studies

Learning Activities and Teaching Methods

  • Teaching Methods
  • Lecture
  • Discussion
  • Question & Answer
  • Case Study
  • Problem Solving
  • Brain Storming
  • Competences
  • Productive
  • True to core values
  • Rational
  • Questoning
  • Creative
  • Follow ethical and moral rules
  • Effective use of Turkish
  • Work in teams
  • Use time effectively
  • Eleştirel düşünebilme
  • Problem solving
  • Information Management
  • To work autonomously
  • Organization and planning
  • Decision making

Assessment Methods

Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 40
Final Exam 1 60
Toplam (%) 100
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