Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Marketing, Service Concepts and the Market for Air Transport Services
Week - 2	Airline Industry Marketing Environment
Week - 3	Airline Marketing, Characteristics of Airline Marketing, Customer
Week - 4	Product and Brand Management in Airline Marketing
Week - 5	Product and Brand Management in Airline Marketing
Week - 6	Pricing and revenue management in the airline market
Week - 7	Pricing and revenue management in the airline market
Week - 8	Distribution in Airline Marketing
Week - 9	Promotion in Airline Marketing
Week - 10	Relationship Marketing in the Airline Industry
Week - 11	Relationship Marketing, Customer Value and Customer Loyalty in the Airline Industry
Week - 12	The Future of Airline marketing
Week - 13	New Developments in Air Transport
Week - 14	New Developments in Air Transport