Week - 1 |
Introduction to persuasive communication |
Week - 2 |
Persuasion concept |
Week - 3 |
Psychological dimensions of persuasion |
Week - 4 |
Social dimensions of persuasion |
Week - 5 |
Logical dimensions of persuasion |
Week - 6 |
Persuasion theories |
Week - 7 |
Source in persuasive communication |
Week - 8 |
Midterm |
Week - 9 |
Message in persuasive communication |
Week - 10 |
Receivers of message in persuasive communication |
Week - 11 |
Nonverbal communication and persuasion |
Week - 12 |
Types of communication campaigns |
Week - 13 |
Communication campaigns and persuasion |
Week - 14 |
General evaluation |