Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Basic Concepts of marketing, Development process of Marketing
Week - 2	Analysis of the marketing environment and market opportunities
Week - 3	Consumer behavior analysis
Week - 4	Marketing Information System
Week - 5	Product, new product development, the product life cycle
Week - 6	Marketing Research
Week - 7	Market segmentation, target market selection, positioning,
Week - 8	Marketing Mix
Week - 9	Marketing Decisions
Week - 10	Marketing strategies
Week - 11	Marketing strategies
Week - 12	Marketing comminications
Week - 13	Marketing Management Applications 1
Week - 14	Marketing Management Applications 2