Language of Instruction |
Türkçe |
Course Type |
Area Elective Courses |
Course Instructor(s) |
PROFESÖR DOKTOR METİN ARGAN |
Mode of Delivery |
Face to face. (or Online due to pandemic conditions) |
Prerequisites |
None |
Courses Recomended |
Marketing, Marketing Management, Customer Relationship Management, Customer Data Analysis |
Recommended Reading List |
Customer behavior analytics using an autonomous robotics-based systemCustomer analytics for dummies / Jeff Sauro.CRM : rekabet stratejisi olarak müşteri ilişkileri yönetimi / M. Nurettin Alabay.CRM : redefining customer relationship management / Jeffrey Peel.Internet resources and case studies |
Assessment methods and criteria |
Midterm, homework and final exam |
Work Placement |
None |