Akademik Dersler - Tanıtım

Course Introduction Information


Code - Course Title	İLT566 - Digital Corporate Communication
Course Type	Elective Courses
Language of Instruction	Türkçe
Laboratory + Practice	3+0
ECTS	7.5
Course Instructor(s)	DOÇENT DOKTOR BAŞAK KALKAN
Mode of Delivery	Face to face
Prerequisites	There are no precondition or co-condition for the course.
Courses Recomended	No recommended optional programme
Required or Recommended Resources	Gürgen, H. (1997). Örgütlerde İletişim Kalitesi. İstanbul: Der YayınlarıKotler, P., & Mindak, W. (1978). Marketing and public relations: should they be partners or rivals?. Journal of marketing, 42(4), 13-20Okay, A. (2000). Kurum Kimliği (2.Baskı). Ankara: Mediacat Okay, A. (2003). Kurumsal İletişim ve Kurum Kimliği, R. Akyürek (Ed.). Kurumsal İletişim Yönetimi içinde (1-21). Eskişehir: Anadolu Üniversitesi. Uzunoğlu, E., Onat, F., Alikılıç, Ö. A. ve Çakır, S. Y. (2009). İnternet Çağında Kurumsal İletişim (1. Baskı). İstanbul: Say Yayınları. Yüksel, D., & Tolon, M. (2019). Dijital Pazarlama Stratejisi Olarak Arama Motoru Optimizasyonu (SEO). International Journal of 3D Printing Technologies and Digital Industry, 3(3), 236-243. Yüksel, D., Sümbültepe, K., & Tolon, M. (2020). Arama Motoru Optimizasyonu (SEO) Analiz Skoru ile Sıralama İlişkisi: Google Lighthouse. İşletme Araştırmaları Dergisi, 12(2), 2113-2125.
Recommended Reading List	Gürgen, H. (1997). Örgütlerde İletişim Kalitesi. İstanbul: Der YayınlarıKotler, P., & Mindak, W. (1978). Marketing and public relations: should they be partners or rivals?. Journal of marketing, 42(4), 13-20Okay, A. (2000). Kurum Kimliği (2.Baskı). Ankara: Mediacat Okay, A. (2003). Kurumsal İletişim ve Kurum Kimliği, R. Akyürek (Ed.). Kurumsal İletişim Yönetimi içinde (1-21). Eskişehir: Anadolu Üniversitesi. Uzunoğlu, E., Onat, F., Alikılıç, Ö. A. ve Çakır, S. Y. (2009). İnternet Çağında Kurumsal İletişim (1. Baskı). İstanbul: Say Yayınları. Yüksel, D., & Tolon, M. (2019). Dijital Pazarlama Stratejisi Olarak Arama Motoru Optimizasyonu (SEO). International Journal of 3D Printing Technologies and Digital Industry, 3(3), 236-243. Yüksel, D., Sümbültepe, K., & Tolon, M. (2020). Arama Motoru Optimizasyonu (SEO) Analiz Skoru ile Sıralama İlişkisi: Google Lighthouse. İşletme Araştırmaları Dergisi, 12(2), 2113-2125.
Assessment methods and criteria	1 midterm exam, 1 final exam, 1 essay
Work Placement
Sustainability Development Goals

Content

Weeks	Topics
Week - 1	Basic Theories On Digital Communication
Week - 2	Digital Transformation and Corporate Communication Basic Concepts
Week - 3	Corporate Communication and New Media
Week - 4	Transformation in Public Relations and Advertising
Week - 5	Digital advertising and e- marketing
Week - 6	Search Engine Optimization (SEO) as an E-Commerce and Digital Marketing Strategy
Week - 7	Digital Communication Campaign Strategy Formulation
Week - 8	Corporate Social Networks
Week - 9	Digital Content and Creativity
Week - 10	Digital Social Responsibility Projects
Week - 11	Digital Corporate Communication Campaign Management
Week - 12	Crisis Communication in the Digital Age
Week - 13	Project Presentations
Week - 14	Project Presentations

Learning Activities and Teaching Methods

Teaching Methods
Lecture
Discussion
Question & Answer
Competences
Productive
True to core values
Rational
Questoning
Entrepreneur
Creative
Follow ethical and moral rules
Civic awareness
Effective use of Turkish
Environmental awareness
Effective use of a foreign language
Adapt to different situations and social roles
Use time effectively
Respect differences
Eleştirel düşünebilme
Abstract analysis and synthesis
Problem solving
Applying theoretical knowledge into practice
Concern for quality
Information Management
To work autonomously
Organization and planning
Decision making
To work in interdisciplinary projects
Project Design and Management
Leadership

Assessment Methods

Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
Toplam (%)		0