Akademik Dersler - Tanıtım


Code - Course Title	İLT572 - Digital Media and Content Development
Course Type	Elective Courses
Language of Instruction	Türkçe
Laboratory + Practice	3+0
ECTS	7.5
Course Instructor(s)	DOÇENT BURÇİN YERSEL
Mode of Delivery	face to face
Prerequisites	there is no prerequisites
Courses Recomended
Recommended Reading List
Assessment methods and criteria	ara sınav proje final
Work Placement
Sustainability Development Goals

Weeks	Topics
Week - 1	Digital Media and Content Development Basic concepts
Week - 2	Digital Media Platforms, Content Types, Features
Week - 3	Target Audience Analysis: Target Audience Identification, Target Audience Expectation Analysis
Week - 4	Content Strategy Development
Week - 5	Planning, Strategic Intent, Themed Message
Week - 6	Digital Media Tools and Features
Week - 7	mid term exam
Week - 8	Research and Trend Analysis
Week - 9	Digital Platform Trends and Features
Week - 10	Visual Content Development
Week - 11	Publication Planning Strategy Development; Publication Calendar, Process Management and Application;
Week - 12	Performance Analysis: Calculation of Interaction Rates
Week - 13	Data Interpretation and Evaluation.
Week - 14	project evaluation

Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
Toplam (%)		0