| Recommended Reading List |
Schniederjans, M. J., Schniederjans, D. G., & Starkey, C. M. (2014). Business analytics principles, concepts, and applications: what, why, and how. Pearson Education.Bartlett, R. (2013) A Practitioner’s Guide to Business Analytics. McGraw-Hill, New York, NY. Saxena, R., & Srinivasan, A. (2012). Business analytics: a practitioner’s guide. Springer Science & Business Media. |
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