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Week - 1 |
Characteristics of industrial goods marketing |
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Week - 2 |
Basic elements of the Marketing conception situation analyze, determination of the KKV position , Buying-Center Concept |
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Week - 3 |
Relative competition analysis
Elements marketing strategy, |
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Week - 4 |
Elements marketing strategy, which, how, when |
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Week - 5 |
Business types and specific marketing |
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Week - 6 |
1. Examination |
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Week - 7 |
Marketing in plants-business |
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Week - 8 |
Communication of the achievement potential |
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Week - 9 |
its financing instruments |
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Week - 10 |
Marketing konzeptio in the system business |
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Week - 11 |
Industiral Marketing for the supply-business |
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Week - 12 |
2. Examination |
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Week - 13 |
Implementation of the Industry of goods marketing |
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Week - 14 |
Profit distribution policies |
Eskisehir Technical University Info Package 
Turkish 
English