Akademik Dersler - Tanıtım


Code - Course Title	OGP2505 - Game Marketing and Distribution
Course Type	Area Elective Courses
Language of Instruction	Türkçe
Laboratory + Practice	2+1
ECTS	4.0
Course Instructor(s)	ARAŞTIRMA GÖREVLİSİ MEHMET ÖZÇETİN
Mode of Delivery	Face to Face
Prerequisites
Courses Recomended
Recommended Reading List
Assessment methods and criteria
Work Placement
Sustainability Development Goals

Weeks	Topics
Week - 1	Game Marketing Fundamentals
Week - 2	Target Audience Identification and Analysis
Week - 3	Brand Management and Gaming Industry
Week - 4	Digital Marketing Tools and Strategies
Week - 5	Social Media Marketing and Interactive Content Creation
Week - 6	Marketing Campaigns and Communication Strategies
Week - 7	Game Distribution Channels and Platforms: Steam, App Store, Google Play vs.
Week - 8	Game Distribution Strategies and Content Management
Week - 9	Data Analytics for Marketing and Distribution
Week - 10	Data Analytics and Marketing Optimization
Week - 11	Analytical Tools and Metrics for Marketing and Distribution
Week - 12	Social Media Management and Crisis Communication
Week - 13	Opening to Global Markets and Localization
Week - 14	Advanced Techniques for Game Marketing and Distribution

Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
Toplam (%)		0