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Week - 1 |
Basic Concepts in Marketing, Stages of Marketing Development |
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Week - 2 |
Analysis of the marketing environment and market opportunities |
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Week - 3 |
Consumer behavior and analysis |
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Week - 4 |
Marketing Information System |
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Week - 5 |
Product, new product development, product life cycle |
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Week - 6 |
Marketing Research |
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Week - 7 |
EN: Price, pricing strategies, pricing policies |
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Week - 8 |
EN: Marketing Mix |
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Week - 9 |
EN: Marketing Decisions |
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Week - 10 |
Marketing strategies |
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Week - 11 |
Auditing Marketing Efforts |
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Week - 12 |
Marketing Communications |
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Week - 13 |
Marketing Management Applications 1 |
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Week - 14 |
Marketing Management Applications 2 |
Eskisehir Technical University Info Package