Eskisehir Technical University Info Package Eskisehir Technical University Info Package
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  • Türkçe
About the Program Educational Objectives Key Learning Outcomes Course Structure Diagram with Credits Field Qualifications Matrix of Course& Program Qualifications Matrix of Program Outcomes&Field Qualifications
  • Institute of Graduate Programmes
  • Department of Sports Management
  • Sports Management (Master) (With Thesis)
  • Course Structure Diagram with Credits
  • Sport Marketing Management
  • Description
  • Description
  • Learning Outcomes
  • Course's Contribution to Prog.
  • Learning Outcomes & Program Qualifications
  • ECTS Credit Load

Course Introduction Information

Code - Course Title PZL532 - Sport Marketing Management
Course Type Required Courses
Language of Instruction Türkçe
Laboratory + Practice 3+0
ECTS 7.5
Course Instructor(s) PROFESÖR DOKTOR METİN ARGAN
Mode of Delivery Face to face
Prerequisites There are no prerequisites for this course.
Courses Recomended Sports marketing, sports marketing communications
Required or Recommended Resources Books and articles related to sports marketing.
Recommended Reading List Sports marketing books
Assessment methods and criteria Midterm Exam 25%, Homework 25%, Final Exam/Practice 50%
Work Placement Na
Sustainability Development Goals

Content

Weeks Topics
Week - 1 Sports industry
Week - 2 Concept and characteristics of sports marketing
Week - 3 Sports Marketing Management
Week - 4 Consumer Behavior in Sports
Week - 5 Marketing Research in Sports
Week - 6 Midterm exam
Week - 7 Market segmentation and positioning
Week - 8 Sports product
Week - 9 “Sports product”
Week - 10 Distribution in sport
Week - 11 Sport promotion
Week - 12 Sport promotion
Week - 13 Sport sponsorship
Week - 14 Sport sponsorship

Learning Activities and Teaching Methods

  • Teaching Methods
  • Drill - Practise
  • Case Study
  • Brain Storming
  • Report Preparation and/or Presentation
  • Competences
  • Productive
  • Rational
  • Questoning
  • Use time effectively
  • Problem solving

Assessment Methods

Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 20
Homework 1 30
Final Exam 1 50
Toplam (%) 100
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