Akademik Dersler - Tanıtım


Code - Course Title	SHY615 - Current Marketing Practices Air Transportation
Course Type	Elective Courses
Language of Instruction	Türkçe
Laboratory + Practice	3+0
ECTS	7.5
Course Instructor(s)	PROFESÖR DOKTOR ÖZLEM ATALIK
Mode of Delivery	The course is given face to face.
Prerequisites	None
Courses Recomended	None
Required or Recommended Resources	None
Recommended Reading List	None
Assessment methods and criteria	1 mid-term exam, 1 final exam
Work Placement	N/A
Sustainability Development Goals

Weeks	Topics
Week - 1	New approaches in airline marketing
Week - 2	Postmodern marketing in airline industry
Week - 3	Value based management in airline marketing
Week - 4	Emotional marketing in airlines
Week - 5	Customer satisfaction, customer loyalty in airline companies
Week - 6	Niche marketing in airline industry
Week - 7	Database marketing in airline company
Week - 8	Digital marketing in airline companies
Week - 9	Experiential marketing in the airline industry
Week - 10	Mobile marketing in airline company
Week - 11	Social marketing in airline industry
Week - 12	Green marketing in airline industry
Week - 13	Neuro marketing in airline companies
Week - 14	Marketing communications in airline industry

Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
Toplam (%)		0