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Week - 1 |
Basic Concepts in Marketing: The subject and methods of marketing |
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Week - 2 |
Basic Concepts in Marketing: Modern and postmodern marketing |
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Week - 3 |
Marketing in Fashion: Fashion, Fashion system, Fashion trends |
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Week - 4 |
Luxury Fashion Consumption: Product, Business Culture, Consumer |
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Week - 5 |
Case Studies |
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Week - 6 |
Case Studies |
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Week - 7 |
Case Studies |
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Week - 8 |
Fashion Market: extile industry and supply chain |
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Week - 9 |
Fashion Market: Business models, Fashion groups |
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Week - 10 |
Fashion Communication: Basic concepts of communication |
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Week - 11 |
Fashion Communication: Fashion press, Fashion journalism |
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Week - 12 |
Fashion Communication: Fashion communication in digital environment |
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Week - 13 |
Fashion Distribution: Distribution channels, Retail Management |
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Week - 14 |
E-commerce |
Eskisehir Technical University Info Package 
Turkish 
English