Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Basic Concepts: Brand, Brand identity, Brand equity
Week - 2	Basic Concepts: Brand image, Brand awareness, Brand loyalty
Week - 3	Elements of Brand: Name, Symbol, Slogan
Week - 4	Types of Brands
Week - 5	Case Studies
Week - 6	Case Studies
Week - 7	Case Studies from Fashion Sector
Week - 8	Brand Positioning: Target group, Values
Week - 9	Brand Positioning: Markets, Brand Communication
Week - 10	Strategies of Brand Developing: Brand extension, New Brand strategy
Week - 11	Strategies of Brand Developing: Multi-branding
Week - 12	Brand Management Process: Market Analysis, Situation analysis
Week - 13	Brand Management Process: Aiming, Testing, Evaluation
Week - 14	Brand Management Application