Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Course introduction Curriculum and expectations Introduction to Form and Meaning in Design
Week - 2	Overview of Theory and Processes
Week - 3	Communication Process and Basic Concepts Culture and Cultural Codes
Week - 4	Top-Down and Bottom-up Theories Product Affordance Theory The Product as a Functional Stimulus
Week - 5	Product as a Communication Medium Theory of Product Semantics
Week - 6	Usefulness, Usability, Desirability Product as an Emotional Trigger Product Emotions
Week - 7	User Experience Design Cognitive Processes in Product Perception
Week - 8	Object Recognition Multi-Sensorial Design
Week - 9	Introduction to Semiotics
Week - 10	Semiotics Analysis The Relationship between Semiotic Analysis and Design Process
Week - 11	Concept of Identity and Corporate Identity Product Graphics Icons,Pictograms, typology
Week - 12	Design Elements and Principles Deconnotation-connotation Meaning Shifts in Design
Week - 13	Application
Week - 14	Application