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Week - 1 |
Marketing Thinking and Strategic Thinking |
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Week - 2 |
Marketing Planning in Airlines |
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Week - 3 |
Industry and Competitive Analysis in Airlines |
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Week - 4 |
Measurement of Market Opportunities and Market Attractiveness Analysis in Airlines |
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Week - 5 |
Marketing Strategies for New Products in Airlines |
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Week - 6 |
Marketing Strategies for Growth Stage in Airlines |
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Week - 7 |
Marketing Strategies for Maturity Stage in Airlines |
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Week - 8 |
Marketing Strategies for Decline Stage in Airlines |
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Week - 9 |
Marketing Strategies for Market Positions in Airlines |
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Week - 10 |
Marketing Strategies to be Applied in Crisis Periods in Airlines |
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Week - 11 |
Strategic Control and Evaluation of Marketing Performance.1 |
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Week - 12 |
Strategic Control and Evaluation of Marketing Performance. 2 |
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Week - 13 |
Airline strategic marketing application |
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Week - 14 |
Airline strategic marketing application |
Eskisehir Technical University Info Package 
Turkish 
English