Akademik Dersler - İçerik

define marketing and marketing management concepts;
Learn scope and content of marketing.
Understnad evolution of marketing process.
Learn functions of marketing management.
Learn environmental factors and the evolution of marketing approaches and applications in 2000’s.
explain types and processes of marketing plans.
Learn strategic planning.
Understand strategy of marketing.
define consumer markets and industrial marketing.
Learn consumer markets and consumer behaviour.
Understand industrial marketing and buyer behaviours.
define market analysis, demand forecasting, market segmentation and target marketing.
Learn demand measurement and demand forecasting.
Learn market segmentation and market segmentation strategies.
explain product, price, place and promotion issues.
Understand product and product related strategic decisions.
Learn price and price policies at firms.
Learn maraketing and physical distribution channels.
Understand marketing communication and promotional tools.