Akademik Dersler - İçerik

explain public relations and other related concepts. 1.1 Define public relations. 1.2 Explain concepts like; advertising, propaganda, journalism, marketing and intercommunication. 2. Will be able to explain the historical development process of public relations. 2.1 Explain the development of public relations. 2.2 List the leaders of public relations. 2.3 Express the development of public relations in Turkey with their sentences. 3. Will be able to recognize the process of public relations turn into a job. 3.1 Describe the situation of public relations in Turkey as a job. 3.2 List the principals of public relations. 3.3 List the required characteristics of a public relations specialist. 3.4 Determine the position of public relations in the organization. 4. Will be able to expound the importance of communication and public opinion in public relations. 4.1 Explain the importance of communication. 4.2 Explain public communication and its effects. 4.3 Recognize public opinion and agenda formation process. 5. Will be able to explain the importance of inquiry process in public relations. 5.1 List the steps of inquiry process. 5.2 Explain inquiry kinds made for public relations. 5.3 Explain the usage of inquiry methods in public relations process. 6. Will be able to explain management process in public relations. 6.1 Describe planning process in public relations. 6.2 Explain applying process in public relations. 6.3 Describe valuation process in public relations. 7. Will be able to expound environment and tools in public relations. 7.1 Define verbal environment tools. 7.2 Explain written environment tools. 7.3 Summarize other environmental tools in public relations. 8. Will be able to pass on internal public relations process. 8.1 Explain the importance of internal communication. 8.2 Express internal public relations with their sentences. 8.3 List strategies and methods of communicating with the employees.