Akademik Dersler - İçerik

Will be able to explain the concept and scope of sport consumer behavior
Will be able to explain the concepts of sport consumer, sport product, and sport service.
Will be able to explain the place of sport consumer behavior within sport marketing.
Will be able to express the basic characteristics that distinguish sport consumer behavior from traditional consumer behavior.
Will be able to classify types of sport consumers and forms of sport consumption
Will be able to distinguish the concepts of active sport consumer, passive sport consumer, fan, spectator, and participant.
Will be able to classify sport consumption in terms of participation, spectatorship, product purchasing, media consumption, and digital interaction.
Will be able to explain different consumption behaviors of sport consumers with examples.
Will be able to explain the decision-making process of sport consumers
Will be able to explain the stages of need recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation.
Will be able to explain the role of emotional, social, and rational factors in the decision-making process of sport consumers.
Will be able to evaluate the factors affecting purchase decisions regarding sport products and services.
Will be able to analyze individual, social, cultural, and situational factors affecting sport consumer behavior
Will be able to explain the effects of individual factors such as age, gender, income, education, lifestyle, and personality on sport consumption.
Will be able to evaluate the effects of family, peer groups, reference groups, and social environment on sport consumer behavior.
Will be able to analyze the role of cultural values, social norms, place, time, and event conditions in sport consumption.
Will be able to evaluate sport consumption motivations and fan behaviors
Will be able to explain sport consumption motivations such as entertainment, achievement, belonging, escape, socialization, and excitement seeking.
Will be able to explain the concepts of fan commitment, team identification, and loyalty.
Will be able to evaluate fan behaviors in terms of emotional attachment, group identity, and consumption practices.
Will be able to analyze sport products and services in terms of consumer experience
Will be able to explain the tangible and intangible characteristics of sport products.
Will be able to explain the concepts of quality, satisfaction, perceived value, and experience in sport services.
Will be able to evaluate sport events, facilities, club services, and digital platforms in terms of consumer experience.
Will be able to explain the effects of digital media, sponsorship, and brand communication on sport consumer behavior
Will be able to explain the effects of social media, digital broadcasting platforms, and online communities on sport consumption.
Will be able to evaluate the role of sponsorship, advertising, and brand collaborations in sport consumers’ perceptions, attitudes, and purchase behaviors.
Will be able to explain the relationship between digital fandom, online interaction, user-generated content, and sport consumer behavior.
Will be able to explain basic methods and ethical principles in sport consumer behavior research
Will be able to explain data collection tools such as surveys, interviews, observations, and scales used to examine sport consumer behavior.
Will be able to define basic quantitative and qualitative approaches used in analyzing data obtained from sport consumers.
Will be able to explain ethical principles such as voluntary participation, informed consent, confidentiality, and data security in consumer research.