| Learning Outcomes | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
|---|
| Will be able to express the basic characteristics that distinguish sport consumer behavior from traditional consumer behavior. | 1 | 1 | 3 | 1 | 1 | 1 | 1 |
| Will be able to explain different consumption behaviors of sport consumers with examples. | 2 | 3 | 1 | 3 | 2 | 2 | 2 |
| Will be able to evaluate the factors affecting purchase decisions regarding sport products and services. | 3 | 3 | 2 | 2 | 2 | 2 | 1 |
| Will be able to analyze the role of cultural values, social norms, place, time, and event conditions in sport consumption. | 2 | 3 | 2 | 1 | 3 | 2 | 2 |
| Will be able to evaluate fan behaviors in terms of emotional attachment, group identity, and consumption practices. | 2 | 3 | 1 | 2 | 3 | 2 | 3 |
| Will be able to evaluate sport events, facilities, club services, and digital platforms in terms of consumer experience. | 2 | 3 | 2 | 2 | 2 | 1 | 1 |
| Will be able to explain the relationship between digital fandom, online interaction, user-generated content, and sport consumer behavior. | 2 | 3 | 1 | 2 | 2 | 3 | 2 |
| Will be able to explain ethical principles such as voluntary participation, informed consent, confidentiality, and data security in consumer research. | 3 | 3 | 2 | 2 | 2 | 2 | 1 |