Akademik Dersler - Tanıtım


Code - Course Title	TEB322 - Digital Marketing
Course Type	Elective Courses
Language of Instruction	Türkçe
Laboratory + Practice	2+0
ECTS	4.0
Course Instructor(s)	ÖĞRETİM GÖREVLİSİ FİRDEVS DİĞDEM GÜVEN
Mode of Delivery	The mode of delivery of this course is face to face.
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	There is no recommended optional programme component for this course.
Required or Recommended Resources
Recommended Reading List
Assessment methods and criteria
Work Placement	N/A
Sustainability Development Goals

Weeks	Topics
Week - 1	Marketing Concept
Week - 2	Marketing Concept
Week - 3	Marketing Information Sysem
Week - 4	Marketing Research
Week - 5	Market structure and consumer behavior
Week - 6	Market structure and consumer behavior
Week - 7	Market segmentation and target market
Week - 8	Product planning and developing
Week - 9	Pricing strategy
Week - 10	Distributions decions
Week - 11	Distributions decions
Week - 12	International marketing
Week - 13	Relationship marketing
Week - 14	Relationship marketing

Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	40
Final Exam	1	60
Toplam (%)		100