Akademik Dersler - Tanıtım


Code - Course Title	MTT407 - Fashion Marketing
Course Type	Elective Courses
Language of Instruction	Türkçe
Laboratory + Practice	2+0
ECTS	3.0
Course Instructor(s)	REYYA YILMAZ
Mode of Delivery	The mode of deliveryof this course is face to face.
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	There is no recommended optional programme component for this course.
Recommended Reading List	There is no source for this course
Assessment methods and criteria	1 midterm exam and 1 final exam
Work Placement	There is no appropriate for this course.
Sustainability Development Goals

Weeks	Topics
Week - 1	Basic Concepts in Marketing: The subject and methods of marketing
Week - 2	Basic Concepts in Marketing: Modern and postmodern marketing
Week - 3	Marketing in Fashion: Fashion, Fashion system, Fashion trends
Week - 4	Luxury Fashion Consumption: Product, Business Culture, Consumer
Week - 5	Case Studies
Week - 6	Case Studies
Week - 7	Case Studies
Week - 8	Fashion Market: extile industry and supply chain
Week - 9	Fashion Market: Business models, Fashion groups
Week - 10	Fashion Communication: Basic concepts of communication
Week - 11	Fashion Communication: Fashion press, Fashion journalism
Week - 12	Fashion Communication: Fashion communication in digital environment
Week - 13	Fashion Distribution: Distribution channels, Retail Management
Week - 14	E-commerce

Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	40
Final Exam	1	60
Toplam (%)		100