Akademik Dersler - Tanıtım


Code - Course Title	MTT407 - Fashion Marketing
Course Type	Elective Courses
Language of Instruction	Türkçe
Laboratory + Practice	2+0
ECTS	3.0
Course Instructor(s)	REYYA YILMAZ
Mode of Delivery	The mode of deliveryof this course is face to face.
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	There is no recommended optional programme component for this course.
Required or Recommended Resources	There is no source for this course.
Recommended Reading List	There is no source for this course
Assessment methods and criteria	1 midterm exam and 1 final exam
Work Placement	There is no appropriate for this course.
Sustainability Development Goals	Quality Education

Weeks	Topics
Week - 1	Basic Concepts in Marketing: The subject and methods of marketing
Week - 2	Basic Concepts in Marketing: Modern and postmodern marketing
Week - 3	Marketing in Fashion: Fashion, Fashion system, Fashion trends
Week - 4	Luxury Fashion Consumption: Product, Business Culture, Consumer
Week - 5	Case Studies
Week - 6	Case Studies
Week - 7	Case Studies
Week - 8	Fashion Market: extile industry and supply chain
Week - 9	Fashion Market: Business models, Fashion groups
Week - 10	Fashion Communication: Basic concepts of communication
Week - 11	Fashion Communication: Fashion press, Fashion journalism
Week - 12	Fashion Communication: Fashion communication in digital environment
Week - 13	Fashion Distribution: Distribution channels, Retail Management
Week - 14	E-commerce

Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	40
Final Exam	1	60
Toplam (%)		100