Eskisehir Technical University Info Package Eskisehir Technical University Info Package
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  • Turkish
    • Turkish Turkish
    • English English
About the Program Educational Objectives Key Learning Outcomes Course Structure Diagram with Credits Field Qualifications Matrix of Course& Program Qualifications Matrix of Program Outcomes&Field Qualifications
  • Porsuk Vocational School
  • Department of Electronics and Automation
  • Radio and Television Technology
  • Course Structure Diagram with Credits
  • Digital Advertising
  • Description
  • Description
  • Learning Outcomes
  • Course's Contribution to Prog.
  • Learning Outcomes & Program Qualifications

Course Introduction Information

Code - Course Title RTV289 - Digital Advertising
Course Type Area Elective Courses
Language of Instruction Türkçe
Laboratory + Practice 3+1
ECTS 4.0
Course Instructor(s) ÖĞRETİM GÖREVLİSİ FİRDEVS DİĞDEM GÜVEN
Mode of Delivery Face to face
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended None
Recommended Reading List
Assessment methods and criteria Midterm Exam (@)Final Exam (`)
Work Placement None
Sustainability Development Goals

Content

Weeks Topics
Week - 1 New Communication Technologies and Advertising Relations
Week - 2 Digital Advertising and Features
Week - 3 Digital Consumer and Active Participation
Week - 4 Digital Advertising Models
Week - 5 Digital Advertising Strategies
Week - 6 Social Networks and Advertising
Week - 7 Mobile Advertising
Week - 8 Search Engine Advertising (SEA)
Week - 9 Advertising via E-mail
Week - 10 Creative Process in Digital Advertising
Week - 11 Digital Advertising and Ethics
Week - 12 Digital Marketing Trends
Week - 13 Digital Advertising Examples
Week - 14 Digital Campaign Design

Learning Activities and Teaching Methods

  • Teaching Methods
  • Lecture
  • Discussion
  • Team/Group Work
  • Demonstration
  • Case Study
  • Brain Storming
  • Report Preparation and/or Presentation
  • Competences
  • Productive
  • Rational
  • Creative
  • Follow ethical and moral rules
  • Work in teams
  • Decision making

Assessment Methods

Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 40
Final Exam 1 60
Toplam (%) 100
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