Akademik Dersler - Tanıtım


Code - Course Title	GTS226 - Visual Communication and Advertising
Course Type	Required Courses
Language of Instruction	Türkçe
Laboratory + Practice	2+1
ECTS	3.0
Course Instructor(s)	ÖĞRETİM GÖREVLİSİ FATMA NUR ALADA
Mode of Delivery	The mode of delivery of this course is Face to face
Prerequisites	-
Courses Recomended	-
Recommended Reading List	Tevfik Fikret Uçar (2004) Görsel İletişim ve Grafik Tasarımı. İnkılap Kitapevi.Emre Becer (2009) İletişim ve Grafik Tasarım. Dost Kitabevi Yayınları.Ferruh Uztuğ (2008) Reklamcılıkta Anna Karenina İlkesi. Bamm Yayınevi.
Assessment methods and criteria	Midterm and Final Exam
Work Placement	-
Sustainability Development Goals	Quality Education , Decent Work and Economic Growth , Partnerships for Purposes

Weeks	Topics
Week - 1	General information about the course
Week - 2	Communication
Week - 3	Visual Communication (History, symbols, signs)
Week - 4	Visual Communication and Colour
Week - 5	Perception in Visual Communication and Gestalt Theory
Week - 6	Advertisement and Types
Week - 7	Advertisement Types
Week - 8	Advertisement and Brief examples
Week - 9	Print Ads.
Week - 10	Print ads.
Week - 11	Practice
Week - 12	Practice

Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	40
Final Exam	1	60
Toplam (%)		100