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Week - 1 |
What is Communication?,
Verbal, Written and nonverbal communication
Corparate communication types and means |
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Week - 2 |
Public relations concept, practitioners, context and origins |
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Week - 3 |
Historical development of public relations in Turkey and in the World, |
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Week - 4 |
Career development in an organization, professionalism and ethics |
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Week - 5 |
PR and public opinion |
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Week - 6 |
Research in PR, the role of research in strategic planning (I) |
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Week - 7 |
Research in PR, the role of research in strategic planning (II) |
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Week - 8 |
Public Relations planning process |
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Week - 9 |
Public Relations management process |
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Week - 10 |
Media relations |
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Week - 11 |
Public relations and communication tools |
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Week - 12 |
Internal PR |
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Week - 13 |
Marketing PR |
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Week - 14 |
Corporate reputation, cirsis management |
Eskisehir Technical University Info Package 
Turkish 
English