Akademik Dersler - Tanıtım


Code - Course Title	SHY622 - Airline Management Strategies
Course Type	Elective Courses
Language of Instruction	Türkçe
Laboratory + Practice	3+0
ECTS	7.5
Course Instructor(s)	PROFESÖR ENDER GEREDE
Mode of Delivery	The mode of delivery of this course is Face to face
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	There is no recommended optional programme component for this course.
Recommended Reading List	Belobaba, P., Amadeo Odoni ve Cynthia Barnhart (Ed.). (2009). The Global Airline Industry West Sussex: Wiley.Doganis, Rigas. The Airline Business. İkinci basım. London: Routledge, 2006.Doganis, Rigas. Flying Off Course: The Economics of International Airlines. Üçüncü basım. London:Routledge, 2002. Hanlon, Pat. Global Airlines: Competition in a Transnational Industry. Üçüncü basım. Oxford: Butterworth Heineman, 2007.Holloway, S. (2008). Straight and Level: Practical Airline Economics. Aldershot: Ashgate.Wensveen, J.G. (2007). Air Transportation: A Management Perspective. Aldershot: Ashgate.
Assessment methods and criteria	There will be 1 midterm and one final examination. Moreover, students will read, evaluate and present two different papers related to the subjects of the course.
Work Placement	Not available.
Sustainability Development Goals

Weeks	Topics
Week - 1	1. Fundamentals of Strategic Management
Week - 2	2. Fundamentals of Airline Business
Week - 3	3. Contemporary Management Approaches for Airlines
Week - 4	4. Costs and Revenues in Airlines
Week - 5	5. Positioning School for Airlines
Week - 6	6. Airline Business Models-I
Week - 7	7. Airline Business Models II
Week - 8	8. Outsourcing as an Airline Strategy
Week - 9	9. Effects of the Liberalization on Airline Management
Week - 10	10. Strategic Airline Alliances-I
Week - 11	11. Strategic Airline Alliances-II
Week - 12	12. Airline Mergers and Acquisitions
Week - 13	13. Globalization of Airlines
Week - 14	14. Revenue Management of Airlines

Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	30
Homework	1	15
Project	1	15
Final Exam	1	40
Toplam (%)		100