Akademik Dersler - Tanıtım


Code - Course Title	RTV248 - Television Advertising
Course Type	Area Elective Courses
Language of Instruction	Türkçe
Laboratory + Practice	2+1
ECTS	3.0
Course Instructor(s)	ÖĞRETİM GÖREVLİSİ FİRDEVS DİĞDEM GÜVEN
Mode of Delivery	Face to Face
Prerequisites	There are no prerequisites and co-requisites for this course
Courses Recomended	TV propgramming course is recommended
Required or Recommended Resources	TV commercial production course book by Prof. Dr Nesrin Akbulut and Dr. Elif Eda Balkaş Erdoğan is recommended
Recommended Reading List	Following Media Cat publications is recommended
Assessment methods and criteria	One mid-term and Final exam
Work Placement	No apprenticeship is required. Implementation and application is optional
Sustainability Development Goals	Health and Quality of Life , Quality Education , Gender Equality , Clean Water and Sanitation , Accessible and Clean Energy , Reducing Inequalities , Climate Action , Life in Water , Terrestrial Life

Weeks	Topics
Week - 1	What is the commercials?
Week - 2	Getting the creative strategy
Week - 3	Research:Product, prospect
Week - 4	İdea
Week - 5	executıon: style, format, productıon technique
Week - 6	-Elements and format of TV spot
Week - 7	Understanding Video and Audio
Week - 8	Script and storyboard
Week - 9	Budget
Week - 10	Pre- Producing the TV commercials
Week - 11	Producing the TV commercials
Week - 12	Post- Producing the TV commercials
Week - 13	Evaluation
Week - 14	Production evaluation

Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	40
Final Exam	1	60
Toplam (%)		100