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Week - 1 |
Social media concept and development |
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Week - 2 |
The basic features and uses of social media |
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Week - 3 |
Social media platforms: Instagram, X, Facebook, YouTube, TikTok, LinkedIn… |
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Week - 4 |
Technical and content features of the platforms |
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Week - 5 |
Introduction to digital content creation: Content types and purposes |
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Week - 6 |
Basic principles of digital content production |
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Week - 7 |
Corporate content production: Corporate language and identity |
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Week - 8 |
Commercial content production: Brand and product-focused content |
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Week - 9 |
Visual creation criteria: Design, color, composition |
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Week - 10 |
Literary criteria: Text language, title, description, and hashtag usage |
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Week - 11 |
Video and Photo qualities |
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Week - 12 |
Platform–target audience relationship: Content–user compatibility |
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Week - 13 |
Platform management and sharing features: Scheduling, continuity |
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Week - 14 |
Interaction and user relationship management - Project evaluation |
Eskisehir Technical University Info Package