Akademik Dersler - Tanıtım


Code - Course Title	RTV289 - Digital Advertising
Course Type	Area Elective Courses
Language of Instruction	Türkçe
Laboratory + Practice	3+1
ECTS	4.0
Course Instructor(s)	ÖĞRETİM GÖREVLİSİ FİRDEVS DİĞDEM GÜVEN
Mode of Delivery	Face to face
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	None
Required or Recommended Resources	cal D. ve Polat H., Dijital Reklamcılık, Ankara: Nobel Akademik Yayıncılık, 2020.Yakın M. , Dijital Reklamcılık Bize Ne Anlatır?, İstanbul: Urzeni Yayıncılık, 2019.Young M., Dijital Çağda Ogilvy’ye Göre Reklamcılık, İstanbul: The Kitap, 2019.
Recommended Reading List
Assessment methods and criteria	Midterm Exam (@)Final Exam (`)
Work Placement	None
Sustainability Development Goals	Health and Quality of Life , Gender Equality , Reducing Inequalities , Sustainable Cities and Communities , Responsible Production and Consumption

Weeks	Topics
Week - 1	New Communication Technologies and Advertising Relations
Week - 2	Digital Advertising and Features
Week - 3	Digital Consumer and Active Participation
Week - 4	Digital Advertising Models
Week - 5	Digital Advertising Strategies
Week - 6	Social Networks and Advertising
Week - 7	Mobile Advertising
Week - 8	Search Engine Advertising (SEA)
Week - 9	Advertising via E-mail
Week - 10	Creative Process in Digital Advertising
Week - 11	Digital Advertising and Ethics
Week - 12	Digital Marketing Trends
Week - 13	Digital Advertising Examples
Week - 14	Digital Campaign Design

Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	40
Final Exam	1	60
Toplam (%)		100