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Week - 1 |
General Information and Introduction to Course Content |
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Week - 2 |
What is Communication? Types of Communication and its Role in Advertising |
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Week - 3 |
Visual Communication: Development, Symbols, and Signs |
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Week - 4 |
Color in Visual Communication and its Psychological Effects |
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Week - 5 |
Perception and Gestalt Theory in Visual Communication: Advertising Applications |
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Week - 6 |
What is Advertising? Advertising Types and Strategic Planning |
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Week - 7 |
Midterm Exam Week |
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Week - 8 |
Advertising and Brief Examples: Analysis of Successful Campaigns |
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Week - 9 |
Print Advertising Media: Design of Newspaper and Magazine Advertisements |
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Week - 10 |
Outdoor Advertising: Differences Between Billboard and CLP (City Light Poster) Design |
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Week - 11 |
Logo Analysis and Brand Identity: Preparation for the Campaign |
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Week - 12 |
Alternative Advertising: Guerilla Advertising Strategies and Examples |
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Week - 13 |
Practice: Design and Integration Study of Campaign Visuals |
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Week - 14 |
FINAL: Comprehensive Advertising Campaign Presentation and Evaluation |
Eskisehir Technical University Info Package