Akademik Dersler - Tanıtım


Code - Course Title	İÇT552 - Corporate Identity and Space Design
Course Type	Elective Courses
Language of Instruction	Türkçe
Laboratory + Practice	3+0
ECTS	7.5
Course Instructor(s)	DOKTOR ÖĞRETİM ÜYESİ ÖZLEM UÇAR
Mode of Delivery	Face to face
Prerequisites	No Prerequisites and co-requisites
Courses Recomended	No recommended optional programme component
Required or Recommended Resources	Mumcu,Ö.,1997. “Corporate Identity and Bank Branches”, Mimar Sinan University, Institute of Science, Interior Design, Master Thesis
Recommended Reading List	Olins Wally, 1990, Corporate Identity: Making Business Strategy Visible Through Design, Harvard Business School Press
Assessment methods and criteria	1 assignment, 1 Final
Work Placement	No work placement
Sustainability Development Goals

Weeks	Topics
Week - 1	Identity, Perception and Meaning Concepts
Week - 2	Symbolic Aesthetics and Its Expansions
Week - 3	Corporate Identity: The concept of corporate identity
Week - 4	The importance of corporate identity, Development of identity
Week - 5	Applications in the historical process of Corporate Identity
Week - 6	Corporate image and strategy
Week - 7	Brand and Space Experience
Week - 8	Reflection of Corporate Identity to Visual Identity, Visual application guides
Week - 9	Place identity, Architectural and interior design identity;
Week - 10	Commercial Space Analysis: Commercial spaces offering service, product and experience.
Week - 11	Commercial Space Analysis: Commercial spaces offering service, product and experience.
Week - 12	Analysis and presentations of the students
Week - 13	Analysis and presentations of the students
Week - 14	Analysis and presentations of the students

Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
Toplam (%)		0