Akademik Dersler - Tanıtım


Code - Course Title	PZL610 - Consumer Behaviours
Course Type	Elective Courses
Language of Instruction	Türkçe
Laboratory + Practice	3+0
ECTS	7.5
Course Instructor(s)	PROFESÖR DOKTOR ÖZLEM ATALIK
Mode of Delivery	This course will only face-to-face training.
Prerequisites	There is no prerequisite or co-requisite for this course
Courses Recomended	There are no lessons related with the suggested lesson.
Required or Recommended Resources	None
Recommended Reading List	None
Assessment methods and criteria	1 mid-term exam, 1 final exam
Work Placement	This is not appropriate for the course
Sustainability Development Goals

Weeks	Topics
Week - 1	Introduction to consumer behavior
Week - 2	Marketing Strategy and Market Segmentation
Week - 3	Learning and Memory
Week - 4	Motivation and Care
Week - 5	Perception
Week - 6	Attitude and Attitude Changes
Week - 7	Personality and Self
Week - 8	Social Class and Consumption
Week - 9	Advisory Groups
Week - 10	Culture and Consumption
Week - 11	The process of buying
Week - 12	Consumer purchasing decision making process
Week - 13	Consumer purchasing decision making process2
Week - 14	Consumer purchasing decision making process3

Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
Homework	1	25
Practical Work	1	25
Final Exam	1	50
Toplam (%)		100