Akademik Dersler - Tanıtım

Course Introduction Information


Code - Course Title	SHY612 - Corporate Strategies in Aviation Business
Course Type	Elective Courses
Language of Instruction	Türkçe
Laboratory + Practice	3+0
ECTS	7.5
Course Instructor(s)	PROFESÖR DOKTOR FERHAN ŞENGÜR
Mode of Delivery	The mode of delivery of this course is face to face
Prerequisites	There is no prerequisite or co-requisite for this course
Courses Recomended	There is no recommended optional program component for this course
Required or Recommended Resources	Barney, J. B. & Hesterly, W. S. Strategic Management and Competitive AdvantageDoganis, R. Flying Off Course: Airline Economics and MarketingDoganis, R. The Airline BusinessGraham, A. Managing Airports: An International PerspectiveGrant, R. M. Contemporary Strategy AnalysisHanlon, P. Global Airlines: Competition in a Transnational IndustryJohnson, G., Whittington, R., Scholes, K., Angwin, D. & Regnér, P. Exploring StrategyPorter, M. E. Competitive StrategyShaw, S. Airline Marketing and Managementde Neufville, R. & Odoni, A. Airport Systems: Planning, Design, and ManagementForsyth, P., Gillen, D., Müller, J. & Niemeier, H. M. Airport Competition: The European ExperienceHalpern, N. & Graham, A. Airport MarketingJarach, D. Airport Marketing: Strategies to Cope with the New Millennium Environment
Recommended Reading List	Barney, J. B. & Hesterly, W. S. Strategic Management and Competitive AdvantageDoganis, R. Flying Off Course: Airline Economics and MarketingDoganis, R. The Airline BusinessGraham, A. Managing Airports: An International PerspectiveGrant, R. M. Contemporary Strategy AnalysisHanlon, P. Global Airlines: Competition in a Transnational IndustryJohnson, G., Whittington, R., Scholes, K., Angwin, D. & Regnér, P. Exploring StrategyPorter, M. E. Competitive StrategyShaw, S. Airline Marketing and Managementde Neufville, R. & Odoni, A. Airport Systems: Planning, Design, and ManagementForsyth, P., Gillen, D., Müller, J. & Niemeier, H. M. Airport Competition: The European ExperienceHalpern, N. & Graham, A. Airport MarketingJarach, D. Airport Marketing: Strategies to Cope with the New Millennium Environment
Assessment methods and criteria	1 midterm, 1 final, 1 term project
Work Placement	N/A
Sustainability Development Goals

Content

Weeks	Topics
Week - 1	Course description, Introduction and basic strategy concepts
Week - 2	Business Strategies
Week - 3	Corporate strategies and classification
Week - 4	Growth strategies I
Week - 5	Growth strategies II
Week - 6	Downsizing strategies
Week - 7	Internationalization strategies
Week - 8	Mergers, acquisitions and alliances
Week - 9	Corpora strategy analyses techniques
Week - 10	Corporate strategy cases in aviation - International
Week - 11	Corporate strategy cases in aviation - Turkey
Week - 12	Project Presentations
Week - 13	Project presentations
Week - 14	Project presentations

Learning Activities and Teaching Methods

Teaching Methods
Lecture
Discussion
Question & Answer
Team/Group Work
Case Study
Report Preparation and/or Presentation
Competences
Productive
True to core values
Rational
Questoning
Creative
Follow ethical and moral rules
Civic awareness
Effective use of Turkish
Environmental awareness
Effective use of a foreign language
Adapt to different situations and social roles
Work in teams
Use time effectively
Respect differences
Eleştirel düşünebilme
Abstract analysis and synthesis
Problem solving
Applying theoretical knowledge into practice
Concern for quality
Information Management
To work autonomously
Organization and planning
Decision making
To work in interdisciplinary projects
Project Design and Management
Leadership

Assessment Methods

Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	40
Final Exam	1	60
Toplam (%)		100