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Week - 1 |
Publishing in the 21st Century: Differences between traditional and digital publishing, the transformation of the industry, and data from Türkiye and global contexts. |
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Week - 2 |
Digital Publishing Ecosystem: Platform types (e-books, podcasts, newsletters, video), key actors, and the supply chain. |
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Week - 3 |
Business Model Design I: Business Model Canvas, value proposition, and customer segments; case study workshop. |
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Week - 4 |
Business Model Design II: Subscription, ad-supported, freemium, direct sales, and hybrid models; comparative case analyses. |
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Week - 5 |
Content Economy and Target Audience Analysis |
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Week - 6 |
Data Literacy |
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Week - 7 |
Revenue Diversification Strategies
E-commerce integration, event revenue, licensing, brand partnerships |
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Week - 8 |
Legal Framework
Copyright and licensing, the Personal Data Protection Law (KVKK) and user data, digital publishing legislation, content liability
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Week - 9 |
Business Planning I
Market analysis, competitive analysis, pricing; workshop — team building and idea selection
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Week - 10 |
Business Planning II
Financial projections, cost-revenue model, break-even point; workshop — draft business plan
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Week - 11 |
Investors and Funding Sources |
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Week - 12 |
Project Workshop I
Teamwork — developing a digital publication prototype
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Week - 13 |
Project Workshop II
Launch planning, user feedback, iterative development |
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Week - 14 |
Final Presentations |
Eskisehir Technical University Info Package