Eskisehir Technical University Info Package Eskisehir Technical University Info Package
  • Info on the Institution
  • Info on Degree Programmes
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  • Türkçe
About the Program Educational Objectives Key Learning Outcomes Course Structure Diagram with Credits Field Qualifications Matrix of Course& Program Qualifications Matrix of Program Outcomes&Field Qualifications
  • Porsuk Vocational School
  • Department of Electronics and Automation
  • Radio and Television Technology
  • Course Structure Diagram with Credits
  • Media Entrepreneurship And Management
  • Description
  • Description
  • Learning Outcomes
  • Course's Contribution to Prog.
  • Learning Outcomes & Program Qualifications
  • ECTS Credit Load

Course Introduction Information

Code - Course Title RTV2004 - Media Entrepreneurship And Management
Course Type Required Courses
Language of Instruction Türkçe
Laboratory + Practice 2+2
ECTS 5.0
Course Instructor(s) ÖĞRETİM GÖREVLİSİ FİRDEVS DİĞDEM GÜVEN
Mode of Delivery Face to face
Prerequisites Not
Courses Recomended Not
Required or Recommended Resources
Recommended Reading List
Assessment methods and criteria
Work Placement Not
Sustainability Development Goals

Content

Weeks Topics
Week - 1 Introduction to Media Entrepreneurship
Week - 2 Structure of the Media Industry
Week - 3 Media Management Systems
Week - 4 Media Business Models
Week - 5 Fundamentals of Entrepreneurship
Week - 6 Starting a Media Company
Week - 7 Digital Media Ventures
Week - 8 Content Strategy
Week - 9 Brand Management
Week - 10 Marketing and Media
Week - 11 Revenue Models
Week - 12 Financial Management in Media Projects
Week - 13 Developing a Startup Project
Week - 14 Project Presentations and Evaluation

Learning Activities and Teaching Methods

  • Teaching Methods
  • Lecture
  • Discussion
  • Question & Answer
  • Report Preparation and/or Presentation
  • Competences
  • Productive
  • Rational
  • Questoning
  • Entrepreneur
  • Applying theoretical knowledge into practice

Assessment Methods

Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%) 0
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