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Week - 1 |
Introduction to Media Entrepreneurship |
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Week - 2 |
Structure of the Media Industry |
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Week - 3 |
Media Management Systems |
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Week - 4 |
Media Business Models |
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Week - 5 |
Fundamentals of Entrepreneurship |
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Week - 6 |
Starting a Media Company |
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Week - 7 |
Digital Media Ventures |
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Week - 8 |
Content Strategy |
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Week - 9 |
Brand Management |
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Week - 10 |
Marketing and Media |
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Week - 11 |
Revenue Models |
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Week - 12 |
Financial Management in Media Projects |
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Week - 13 |
Developing a Startup Project |
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Week - 14 |
Project Presentations and Evaluation |