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Week - 1 |
Giving general information about the course. |
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Week - 2 |
The Concept of Experience and Its Emergence |
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Week - 3 |
Consumption Experience |
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Week - 4 |
Experiential Segmentation |
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Week - 5 |
Experiential Research |
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Week - 6 |
Experience Journey Map |
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Week - 7 |
Experience Design |
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Week - 8 |
Experience Presentation and Differentiation |
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Week - 9 |
Reliable Sources of Experience |
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Week - 10 |
Measuring Experience |
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Week - 11 |
Data Collection, Analysis, and Interpretation |
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Week - 12 |
Case Analysis 1 |
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Week - 13 |
Case Analysis 2 |
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Week - 14 |
Case Analysis 3 |