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Week - 1 |
characteristics and functions of logistics enterprises |
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Week - 2 |
basic concepts of corporate communications |
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Week - 3 |
The importance of corporate communication in logistics enterprises |
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Week - 4 |
corporate identity and corporate brand |
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Week - 5 |
corporate reputation and corporate image |
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Week - 6 |
corporate culture |
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Week - 7 |
Evaluation of corporate cultures of logistics companies |
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Week - 8 |
strategic management in corporate communication |
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Week - 9 |
strategic management in corporate communication of logistics companies |
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Week - 10 |
public relations in logistics companies |
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Week - 11 |
advertising in logistics companies |
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Week - 12 |
social responsibility in logistics companies |
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Week - 13 |
spnsorship in logistics companies |
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Week - 14 |
Evaluation of logistics companies in line with basic concepts |
Eskisehir Technical University Info Package 
Turkish 
English